What comes first The Chicken (Advertisers) or the Egg (Customers)
With commercial online marketing a web site needs visitors to purchase (Customers) and advertisers to sell their wares.
Advertisers don't want to pay to advertise on a site unless the site has visitors.
The visitors wont come to the site unless there are goods or services that they want to buy.
Who was the first person on Friends Reunited and who did they reunite with?
Who put the first item on E-Bay and who bid for it?
I think I have found the answer.
A new UK system, BluRoute where an advertiser, registers free, can build a promotion and submit marketing campaigns on the web free, so no result no fee.
These promotions are then delivered to targetted, local or National consumers who have registered to receive them and when they use the BluRoute service I receive their demographics and a new customer as well.
It's absolutly amazing and have already gained new customers from the system.
I have a small company based in Ringwood cleaning Wheeliebins and I have always had great difficulty in targetting customers at a cost relevant to the small charge I make for my services BluRoute solves all these and I can see that it will also change the way that all business will do on line marketing in the future.
I can see that this system will create a level playing field for all businesses allowing every SME to advertise and know the exact results of its marketing spend and if that particular promotion does not work, never mind,do another one, it's free unless a result (New customer) is obtained.
All it takes is free registration, a little time designing the promotion adding text and images but this is nothing compared to the time, costs and negative results obtained from normal advertising.
If you have a business, any business especially small in the UK it really is worth using "Why wouldn't you" it's FREE.It's simple to use you don't have to be "Tecchie", anyone can do it.
As an advertiser you are the chicken and as sure as eggs are eggs the eggs (New customers) will follow
Have fun & kind regards
Mr Wheeliebin