Online Advertising Can help every small businesses, Independent Retailers and service provider.
We have read recently that the Cornish branch of the Women’s Institute (WI) have claimed that superstores are destroying trade at village shops which shops they assert are the “lifeblood” of local communities. In making this claim they have urged people, wherever possible, to use local shops rather than out-of-town supermarkets.
This news comes on the back of similar news that best selling author, Alan Bennett, has spoken out against the likes of Amazon and Waterstones for killing-off small, independent bookshops.
The main point being made is that the lifeblood of regional business communities is being destroyed by larger corporates muscling in and taking the lions’ share of trade.
The claim that larger chains are responsible for decimating the smaller operator raises an interesting dilemma. After all, supermarkets are major sources of trade and regional employment across the UK and are established more often than not through working in concert with local town centre management schemes.
However true this might be, it really doesn’t help you if you are an independent business owner competing against the might, significant buying power and well-established brands associated with large high street chains.
So the question is - As an independent business owner how do you ensure you get sufficient footfall in your store - ensuring you meet your sales targets?
Mainstream advertising (e.g. Display Advertising, Direct Mail etc) often carries significant cost with poor – or at best unquantifiable – returns. As a small independent retailer every penny counts and you often find it difficult to identify a truly cost effective way of attracting new custom.
Why not consider a new online advertising technique which has been developed to use the power of the internet to attract new customers directly to your store?
The BluRoute service provides business with a uniquely-powerful capability to actually target customers within specific catchment areas (down to a single post code if required!). Conversely it also allows the customer to support the regional business by telling us – where they live and what products and services they are interested in. Everyone wins!
The BluRoute service is part of the overall marketing mix for UK businesses, sure, but it does represent one of the most targeted, cost-effective and results-based options currently available online and in the country.
Why Wouldn’t You?
Our service offers demographically, geographically and customer-preference assisted options, which quite literally drive business to your door on the High Street.
This gives customers the choice to use the larger chains – or not – and also promotes small regional businesses across the UK on a no results, no fee basis. Our service is proving to be one of the most effective parts of the marketing plan of many UK small regional businesses looking to compete and win business – from both their direct competitors and large corporates.
Check us out here to see how we can help you win more business and drive inquiries and customers to your door. Today. Now!