Don’t become yet another High Street Casualty. Act Now!

What do Waterstones, HMV Stores, House of Fraser, Kesa (Comet), Topps Tiles, Ethal Austin, Focus, Maplin, Wickes, B&Q, Next, John Lewis (Oxford Street) have in common?

Answer - they are a random selection of well-known High Street names that have suffered from reduced or below target sales or reduced profitability in recent months.

In some cases, this has led to cut backs in advertising expenditure, freezing of staffing levels, redundancies, and/or breached (or renegotiated) banking covenants.

And there are (or perhaps I should say were!) others - like Allsports and Furnitureland, both of whom are examples of High Street names that have recently been forced into administration.
And for each recognised Brand there are many, many more small (but equally as important) local businesses suffering the same fate.
In September, the CBI reported the fastest year-on-year decline in Retail Sales for 22 years – the second time they have reported such a decline in the last 12-month period!

“Bricks and Mortar” appears to be suffering whilst “On-Line” is blossoming with sales growing to a record £1.5 billion pounds this year (a year-on-year growth of more than thirty per cent).
Our questions to you are:

How do you drive customers to your premises in today’s competitive market?

How do you gain competitive advantage over other High Street retailers, many of whom are probably utilising the same advertising and promotional methods as your business?

Our proposition is:

“Why Wouldn’t You” want to encompass the strength of “On-Line” marketing and use it in association with the up-sell and cross-sell benefits of traditional “bricks and mortar” selling.

How?

BluRoute offers one of the most cost-effective, innovative and revolutionary ways to engage with prospective customers that is available to you today.

With BluRoute you can target new customers without the need for a costly web-site, without the need for costly up-front and recurring fees and without the need for expensive marketing overheads.

Our online marketing service offers the following benefits – no matter whether you are large or small, selling to customers locally, regionally or nationally, are a high street brand or a life-style business:

• Low cost customer acquisition: No results - No fee!

• Demographically targeted web marketing: you talk to customers who have told us that they want to receive products and services just like those supplied by you.

• Use of on-line Promotional tools – targeting prospective customers in accordance with the customer profile information you give us - driving inquiries and hot prospects to your retail outlet.

• Provision of customer demographic information in respect of active customers for use in later marketing campaigns.

We believe BluRoute represents a real opportunity for you to gain competitive advantage in the battle for customers. “Why Wouldn’t You” want to consider this low-risk form of online advertising? No results - No fee!

Bluroute is effective, targeted, relevant and creates value and desire in equal measure. Simple.

For further information on how BluRoute can transform your offline sales through online advertising – which hits your local, regional and national markets – log onto BluRoute here today and let’s get your business talking to customers.

“Why Wouldn’t You”?